![]() But I think we can actually get closer to that by joining forces.” “Soccer will definitely be, within the next 20-30 years, the number one or number two sport in the U.S. soil is going to be better for both in the long term. “I’m sure that working together and playing more games, official games, on U.S. “I’ve been pushing the idea for some time now, of doing more things together, MLS and Liga MX,” Irarragorri said. There’s even been increasing talk of a formal merger between the two. Leon last weekend at Dignity Health Sports Park and the league has teamed up with MLS on two cross-border tournaments as well as an All-Star Game next month between top players from both leagues. Liga MX held its Campeon de Campeones game between Cruz Azul vs. Club América opened an office in New York City in 2018. Irarragorri isn’t the first to come to that conclusion. ![]() “So if you look at it from a market perspective, on a purchasing power perspective, on a consumption perspective, when you combine them it’s difficult to find other leagues that have such a commitment of their fans and consumption that Mexican football has.” Forty million people that are Mexican American. “Two thousand miles of border with the U.S. “Mexico is the only country in the world that has two natural markets,” Irarragorri said. MLS benefits through its association with the Mexican fan base, a much larger TV audience and with iconic global brands like Chivas and Club América. The Mexican teams benefit by tapping into a larger, wealthier market with much greater disposable incomes. It also makes the idea of synergy between Liga MX and MLS a no-brainer, Irarragorri said. But the passion for soccer flows freely back and forth and that makes it unique. The U.S.-Mexico border may be a political dividing line that has become more militarized and contentious in recent years. “We need to target that market, that American company market as a team, for them to consider us as they consider teams in the MLS for sponsorship purposes.” company that had a presence in two markets, like Mexico and the U.S., I would use obviously a Mexican team because of the ratings it has in the U.S., that are only growing,” he said. As for commercial partners, Irarragorri said the passion of Liga MX fans and the massive TV ratings they have in the U.S.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |